STAND UP TO THE SUN WITH SUPERGOOP!

To UV-mindful young women seeking added sun protection, Supergoop! Is a line of SPF-fueled cosmetics and sunscreen that can offer this protection without harm, irritants, or fragrance - beach bum or not. For my Strategic Communication Design II class I wanted to revitalize this cult brand to be more eye-catching and playful. The “super” in Supergoop! inspired me to implement a pop-art style aesthetic to show the brand’s target audience that Supergoop! can help them stand up to the sun.